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Tracking e-commerce transactions on your SuperSite via Google Analytics
What is Google Analytics
Google Analytics is a reporting software which
shows you how people found your site, how they explored it, and how you can
enhance their visitor experience. It provides powerful tracking for websites.
It's one of the most powerful web analytics solutions. It provides in-depth
reports for everyone involved in the running of a website, from the developers
and designers to the marketing and management teams.
Google Analytics supports a client-side data collection
technique for capturing e-commerce transactions. With some simple additions to a
couple of pages in your SuperSite, Google Analytics can automatically detect and
record transaction and product information.
How to track e-commerce transactions on my SuperSite via
Google Analytics?
Google Analytics can be integrated with your SuperSite by
modifying a couple of pages as mentioned below:
I] Modifying the root.html file
- Login to your SuperSite Admin Area.
Click here to
learn how >>
- In the Admin area, click on Add/Modify Content and Themes link to
open this section. Here, click on Browse next to the Website
Content folder.
- Click on Browse link next to the language for which you wish to
make the modification.
- Click on Edit
besides the root.html file.
- Place the following tracking code in the My Content textbox
above the </body> tag -
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." :
"http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js'
type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
var pageTracker = _gat._getTracker("UA-xxxxxx-x");
pageTracker._initData();
pageTracker._trackPageview();
</script>
IMPORTANT
-
UA-xxxx-x
represents the Google Analytics Account number and needs to be replaced with
your Account number.
-
Tracking code provided by Google previously -
<script src="http://www.google-analytics.com/urchin.js"
type="text/javascript">
</script>
<script type="text/javascript">
_uacct="UA-xxxx-x";
urchinTracker();
</script>
-
It is recommended that the new code be used since it
supports new features in Analytics. However, you may continue
with the old code if you wish.
-
You need to use either the new code or the old one, not
both simultaneously.
-
The tracking code needs to be generated from within your Google
Analytics Control Panel.
- Click on Save Changes.
II] Modifying the complete_payment.html file
- Login to your SuperSite Admin Area.
Click here to
learn how >>
- In the Admin area, click on Add/Modify Content and Themes link to
open this section. Here, click on Browse next to the Website
Content folder.
- Click on Browse link next to the language for which you wish to
make the modification.
- Click on Browse besides the
Shopping_process directory.
- Click on Browse besides the
Complete_payment directory and then click on Edit link for
the complete_payment.html file.
- Click on Switch to Advanced HTML editing mode link next to
Basic text Editing at the top of the page and click Yes to
continue.
- Add the following code at the end in the My Content textbox -
<form style="display:none;" name="utmform">
<textarea id="utmtrans">
<#tag:new_google_analytics_receipt /#>
</textarea>
</form>
<script type="text/javascript">
__utmSetTrans();
</script>
IMPORTANT
-
Old code -
<form style="display:none;" name="utmform">
<textarea id="utmtrans">
<#tag:google_analytics_receipt /#>
</textarea>
</form>
<script type="text/javascript">
__utmSetTrans();
</script>
-
It is recommended that the new code be used since it
supports new features in Analytics. However, you may continue
with the old code if you wish.
-
You need to use either the new code or the old one, not
both simultaneously.
- Click on Save Changes.
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